We are endowed with a board full of experience in aquaculture, audit and finance, which makes it whole rounded when it comes to directing this fish farming business. We breed indigenous African fish, our fish are grown in floating cages, and fed with natural african cereals. Our dedication to sustainable practices has earned us numerous certifications, and we operate to the highest world-class standards.
We believe that by putting sustainability first, we can serve our customers with fish that not only tastes great but also contributes to a better world.
Coalescing the english word “Aquaculture” to the Swahili “Asante”, we rebranded from our Nowergian borrowed name Hauge Aqua Rwanda to Aquasante Rwanda, a name which resonates well with our Swahili speaking community. The name has a lot to do with appreciating our valued customers. Our goal is to ensure that every family in the East African Community have access to nutritious and healthy fish as part of their everyday menu.
Our Norwegian founder, Hauge Aqua saw a great opportunities in farming freshwater fish tilapia in Africa. Transfer of expertise, technology and finance from Norway would give hope and transform lives of thousands.
Aquasante Rwanda was established in 2018 in order to investigate aquaculture opportunities for commercial tilapia farming in Lake Kivu in Rwanda where five farming licences were granted.
Inspired by Hans Nielsen Hauge who lived in Norway more than 200 years ago. Hans Nielsen Hauge (1771 -1824) is a truly influential man. His business leadership ideas are built on fellowship, interaction, care and equality.
Hans Nielsen Hauge was deeply touched and changed by the experience of God’s presence in a very special way whilst ploughing the field at their farm. From this he got a deep desire to help his fellow Norwegians. Norway was very poor at this time, production was low, many people were ill, and social misery was abundant. Hauge travelled the country, shared and inspired people to social and spiritual liberation. He encouraged people to start businesses using their resources and skills to create jobs.
According to Hauge, profit should be a means to a higher end and business operations should follow the principles of servant leadership. A business should positively influence local society as well as the living conditions for those who were part of the fellowship.
Apart from travelling the country, he also wrote many books that became printed and re-printed many years after his death. Hauge’s fellow believers got the name “Haugians”.
Hauge’s entrepreneurial skills and leadership have made remarkable footprints in the Norwegian history. Even today, several businesses can trace their history back to Hans Nielsen Hauge. Many more recognise the values and the ethical principles.
Hauge School of Management offers a bachelor degree based on the managerial principles of Hans Nielsen Hauge. For more info (in Norwegian)
The Holy Bible, Colossians 3, 23-24, inspires us to work diligently as for the Lord:
Whatever you do, work at it with all your heart, as working for the Lord, not for men, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.
Hauge Aqua AS (our sister company) have been founded on the legend of Hans Nielson Hauge, who proclaimed to be a follower of Jesus Christ and were able to build the character and capacity of many successful businesses historically, upon the principals of Christianity. While it is not a perquisite for staff and shareholders to have the same belief in Christianity, it is important that we adopt the same principals based on Christianity to develop the desired company culture and conduct rules of our company.
The macro strategy are seen as a prerequisite to successfully navigate and achieve the building, developing and maintaining of our company culture.
Long term strategy is to ensure a realistic implementation of the turnaround strategy. The foundation of our macro strategy pillars are:
To provide sustainably reared, high-quality, and great-tasting tilapia while prioritizing the health and well-being of our customers and the environment.
To be a leading producer and distributor of tilapia in Africa, recognized for our commitment to sustainable practices, premium quality, and exceptional taste.
We are endowed with a board full of experience in aquaculture, audit and finance, which makes it whole rounded when it comes to directing this fish farming business:
Lyngøy is a DVM veterinarian who has devoted thirty years of his worklife in the salmon farming industry, nationally and internationally. Through his career, and prior to founding Hauge Aqua Rwanda, Lyngøy has served in numerous roles as private veterinary aquaculture practician, vaccine development (MSD), QA director (Pan Fish), fish health and technology director (Mowi) and group manager technology and environment (Mowi). Lyngøy has had a number of representational roles on behalf of the industry. For his contribution in these roles he has received several awards for his work.
Veterinarian in Fiskr AS with long experience in the field of aquaculture, fish health, nutrition, smoltification and fish physiology. Arthur Lyngøy is a DVM veterinarian with 25 years of expertise from the salmon industry. Arthur and Cato Lyngøy are brothers and both founders of Hauge Aqua.
Hans Jochum Horn is Norwegian born. He holds an MA in Accounting and Auditing from the Norwegian School of Economics, as well as an MBA from the University of Mannheim, Germany. Through his career he has worked in emerging markets and is also a director in subsidiary boards of the operating companies in Kenya, DRC and Ghana. He is the founder and chairman of Unicorn Africa Invest Ltd.
Bjørn Myrseth is a Norwegian biologist and businessperson, and since 1987 chief executive officer of Marine Farms. In Norway Bjørn is rightly named “Grand Old Man in Norwegian aquaculture”. He is also into a farming of a variety of species. Bjørn was educated in fishery biology from the University of Bergen, and was a co-founder of Stolt Sea Farms in 1972, where he was CEO until 1987. He is the founder and chairman of Vitamar AS.
Anton is a South African. With more than 17 years of experience in Financial services and management. Having lived in East Africa since 2009, Anton understand the regional culture to develop fish farming in East Africa. He is passionate about uplifting the poor and developing leaders spiritually and physically to addressing the same.
Patrick is a Rwandan, he holds a Bachelor degree in Finance and a member of CPA-K with more than 10 years of experience in Finance covering various industry sectors including non-governmental organizations and private equity companies.
Frank is a Zimbabwean, With 12 years experience in Aquaculture Production and Operations in 2 of Africa’s biggest fish farming companies in West and Southern Africa. He is also a certified PADI Advance Diver.
Anastase is a Rwandan, he holds a Bachelor’s degree in veterinary medicine with 7 years experience in agribusiness extension and sales. He is passionate about implementing effective sales strategies, fostering key client relationships, and achieving consistent market share growth.
